Stretch marks are reddish and bluish streaks in the subcutaneous tissue that occur when the skin's elastic fibres are stretched too much. Once the fibres have been stretched, they cannot contract again. This causes the characteristic red-blue streaks in the skin. Pregnant women very often experience stretch marks during pregnancy, which is perfectly normal, but of course could be seen as not very attractive. People who have experienced quick weight changes can also get stretch marks.

Stretch marks most often affect the abdomen, hips, thighs and breasts, places where the skin becomes stretched, hence the name. There are many suggestions for getting rid of stretch marks, but none have been proven 100% effective. Fortunately, most stretch marks fade over time and often turn the same colour as normal skin. What you can do is prevent formation of more stretch marks and nourish your skin to have its natural elasticity and change the appearance of your stretch marks with the right products.