Serum – What is it and why you should use it

Last updated: 19/4/2023

Have you heard of serum? If you know the beauty universe well, you will at least have heard the name when you have explored virtual and physical shelves of beauty products. 

But what exactly is serum? And why is it good for your skin? Read this article to learn more about serum and skin care.

Read by Anne Thestrup Meimbresse

Anne, Varde Pharmacy
Anne has a MSc in Pharmacy from the University of Southern Denmark and has worked as a pharmacist at the Varde pharmacy for several years. Here she advises both costumers and doctors about the correct use of medical products.

What is serum?

Serum is a special kind of skin care. It is a skin-care product in its most concentrated form with a very fluid consistency

That means the product brings you lots of effective and nourishing ingredients, which, because of the fluid consistency are able to penetrate deep into the skin and will be extremely effective. 

A serum is often a skin-care product which specifically targets a skin problem. It might be a serum that actively works on dry, grey or greasy skin. 

What does a serum contain? 

Typically, there are some primary ingredients that are used in serum. There might be:

These are both star ingredients in skin care. And what is the reason for that?

Hyaluronic acid – the way to moisture and elasticity

Hyaluronic Acid is an almost magic remedy for skin care. Hyaluronic acid occurs naturally in the skin and body, but the level falls steadily with age – and then the skin lacks moisture, springiness and glow. 

Hyaluronic acid is an ingredient in many serums because of its unique capacity for binding moisture. It is actually able to bind a thousand times its own weight in moisture, and is therefore completely indispensable in your daily routine if your skin needs moisture. 

Australian Bodycare Hyaluronic Acid Serum gives your skin intensive moisturising care. It helps to reduce fine lines and give the skin more glow, regardless of whether you have dry or greasy skin or a combination. In other words, it is suitable for all skin types. 

It is dermatologically tested and 100 % vegan, too.

Hyaluronic acid serum for skin glow and against fine lines

Face serum with Tea Tree Oil, Hyaluronic Acid 2% and vitamin B5, against fine lines and dry skin


Niacinamide – an all-rounder remedy in skin care 

Niacinamide is a form of vitamin B3. Together with the other B vitamins, it is an important nutrient which is like a lubricant many biological processes, helping them to function optimally. 

Vitamin B3 helps to prevent damage to DNA. And at the same time it is one of the most important key nutrients for the health of your skin.

This be because niacinamide is beneficial for lots of skin problems, from tired, grey skin to fine lines and wrinkles. 

Australian Bodycare Niacinamide Serum cares for your skin deep down, providing lots of nourishment, ensuring that pores are reduced, uneven skin tone is evened, and acne and rosacea are relieved. Your skin becomes more even and more beautiful. The serum is 100 % vegan, and can be used daily – regardless of your skin type. 

Skin care set for congested skin and spots on face

4 deep cleansing skin care products for oily skin, pimples, and blackheads

£54.99 £64.99

Why should you use serum? 

Serum is indispensable on your bathroom shelf if you want to give your skin the best chances of staying healthy and attractive. 

Serum is packed with highly concentrated active ingredients, and will give your skin ideal nourishment. At the same time, the fluid consistency enables it to penetrate faster and more easily into your skin and work on your skin problems. 

Serum is formulated to relieve masses of skin problems. These might be:

  • Fine lines and wrinkles
  • Dull, dry skin
  • Redness and irritation
  • Spots
  • Hyperpigmentation, uneven tone and structure 
  • Coarse pores 
  • Slack skin and lacking elasticity 

If you are worried by one of these skin problems when you look in the mirror each morning, a serum will help you safely on the way to healthier, softer and more attractive skin. 

How can you use serum in your facial care?

Serum must be used the right way in your daily skin care. For the best results, we recommend that you follow this step-by-step guide.

  1. Cleanse all dirt from your face thoroughly, perhaps with gentle and effective Face Wash. Massage around your face and neck, and rinse with lukewarm water.
  2. Apply your serum, such as Niacinamide Serum or Hyaluronic Acid Serum, after cleansing. Take a little on your fingertips and massage it gently into the skin. Serum should not be rinsed off. 
  3. Finish with a good, nourishing cream that gives the skin plenty of moisture – such as Face Cream. Apply it across your face and massage it in for about a minute. This ensures that the cream is absorbed well, while the light massage stimulates the skin at the same time. 

NB: It is important to apply the serum before your day or night cream. Otherwise the cream will form a film that prevents the serum penetrating deep enough into the skin to be effective. 

Skin care set for congested skin and spots on face

4 deep cleansing skin care products for oily skin, pimples, and blackheads

£54.99 £64.99